Meet ZEAL’s new Finance Team

To cope with the continued growth of ZEAL and the opportunities and challenges this presents, we are very pleased to unveil our wonderful new finance team; John Abbott and Caroline Boaler.

John Abbott steps into the role of Finance Director, reporting to the board on all aspects of the agency’s financial performance.

John is a highly experienced FD in the marketing agency sector, having served for 23 years as the Financial Director for the global advertising giant McCann Erickson. Most recently, John served for 10 years on the board of leading Manchester digital agency Code Computer Love.

When not being a finance wizard, you will most likely find John on the terraces of Moss Rose shouting for his beloved Macclesfield Town. Unfortunately, his numerical skills have not been needed that much this year to add up either points or goals scored!

At least John feels like he’s scoring with Team ZEAL:

“ZEAL is already doing very well and the agency’s recent growth has been strong. I’m looking forward to working closely with Rob, Stewart and Rachel to find ways we can improve processes and make life easier and more efficient for all involved. On top of this, there’s lots that we can do to analyse our financial performance better and maximise our success. It’s great to be involved with such a passionate and dedicated team.”

One of John’s first tasks was to find and appoint a full time Finance Manager for ZEAL and in Caroline Boaler we think he has found the ideal candidate.

Caroline was Assistant Financial Controller for Hard Rock International for nearly 18 years, helping a group of Hard Rock Restaurants and Live Venues to report to the board. In 2016, Caroline expanded her role beyond pure finance to include the responsibilities of General Manager to her remit. After such a long time in the hospitality industry, Caroline was looking for a change and as she looked to step up to a lead full time Finance Manager role, she came across ZEAL.

Caroline explains why she chose ZEAL:

“After working in the busy hospitality sector for 18 years I wanted to find a new challenge, but one that still had all the excitement of being part of a young and vibrant team. I’m still getting to grips with the type of work that ZEAL does, but I already feel like a part of the team. The clients we are working with are top class! There’s lots that I can help John and the wider team to deliver on the ground and it’s great to get started.”

Outside of work, Caroline spends much of her time chauffeuring her talented 13 year old son to basketball matches where she watches him represent Oldham Eagles at National level.

Managing Partner, Robert White, is clear on why John and Caroline are a critical part of the ZEAL jigsaw:

“As we continue to grow, the time when we could get by on a part time finance team is behind us. John’s experience is already helping to transform how we do things and Caroline’s passion and energy for her role is taking us forward at a rate of knots. Not only will this make us more rigorous as a business, it will also take pressure off the wider team allowing them to focus even more on winning for our clients.”

John and Caroline join ZEAL’s existing P/T Financial Controller, David Townley, who will continue with his role until the new team is ready to take over 100%.

If you think you have what it takes to be our next ZEAL recruit, get in touch today by emailing: We’re recruiting at all levels and if you’ve got ZEAL we’d love to hear from you.