After the award-winning success of last year, we’re back with the second iteration of the Nestlé & Sky Store national on-pack promotion, giving shoppers across the nation all the ingredients they need to enjoy a Big Night In.
As shoppers continue to hang up their glad rags in exchange for cosy nights in front of the television, ZEAL and Nestlé are on hand once again giving away Sky Store vouchers with the purchase of any 4 promotional packs of Nestlé confectionery.
The high value reward led a busy market of movie offers, and the exclusive partnership with Sky Store, leader of in-home entertainment, meant that Nestlé were offering incredible value, beyond just great tasting chocolate!
Last year we gave away tens of thousands of Sky Store movie vouchers worth £5.99/7.99 and this year we’ve just got bigger…
- There’s a treat for everyone as the promotion now features across Nestlé sharing blocks & chilled desserts
- The promotion is live across 28 SKUs from 29th August for 1 year, so there’s plenty of time for shoppers to claim their Sky Store movie
- Continuing to further support the activity, we’re back with Winning Weekends in Tesco, an exclusive activity where shoppers can WIN thousands of movie prizes INSTANTLY. However, this year in addition to visiting 200 stores nationwide, we’re stopping at 50 Express stores too to give on-the-go shoppers the chance to win with Nestlé
- PLUS, we’re helping Nestlé to unlock additional space in over 2,000 stores through our new online entry mechanic communicated through fully branded, bespoke in-store POS. Shoppers will have the chance to take home the perfect movie night prizes via a simple online entry mechanic. The POS has been specially designed by ZEAL to deliver star quality stand out in-store, and help Nestlé to drive sales
ZEAL Planning Director, Rob White, is incredibly excited to see what the promotion has in store:
“The first promotion was a huge success. Not only did we achieve our objectives of driving sales, and making a clear link between our two brands (Nestlé & Sky Store) to a key consumption occasion, but we also saw award winning results, recognised by the IPM. Year 2 is set to be another record breaker, and I’m really looking forward to another great year of activity from both the on-pack and the Tesco Exclusive overlay.”
The promotion will be on shelves for 1 year, so be sure to start collecting your 4 packs today!
If your campaigns deserve movie-star treatment, we’d love to hear from you. Get in touch with Stewart@zealcreative.com