ZEAL is pleased to announce we have been appointed by Vimto to develop a SHOPPER support programme for their new Vimto REMIX drink. ZEAL was selected, following a competitive pitch, to help the brand stand out in impulse outlets as part of the brand’s distribution drive. The resultant campaign leverages the brand’s much loved Vimtoad character, bringing some fun and excitement to the shelves of independent retailers in the North West and Midlands.
Stewart Hilton, creative director at ZEAL, is thrilled to have one of his favourite childhood brands finally in the ZEAL fold:
“I literally grew up on Vimto. Ice cold after bike rides, piping hot after sledging, it’s an honour to be developing campaigns for this classic global brand. The work we already do for other snack and confectionery brands helps us really get under the skin of the audience and it’s nice to see that experience rewarded with another pitch win.”
Robert White, planning director at ZEAL, is pleased to see the agency’s relationship with Nichols PLC continue:
“We’ve been working with the Levi Roots Soft Drink brand since our inception and last year’s campaign we created together is currently entered into marketing effectiveness awards. We know the channels that Vimto has to win in very well and, with such an exciting brand personality to play with, we fully expect to repeat the success we’ve already enjoyed together.”
The Vimto campaign seeks to boost sales using a van sales push that runs until the end of September. To support the van drive, Vimto is offering independent retailers the opportunity to win cash prizes every week and £2 money-off coupons for use in cash and carries against cases of Vimto Remix.
Vicky Marsden, senior brand manager at Vimto, explains the campaign:
“Our range of soft drinks can now be found in one in every five homes across the UK. We know many of the brand’s fans are in the Midlands and North West, so it was important for us to launch a campaign that would reach as many retailers and shoppers in these regions as possible. We encourage independent retailers to stock up on our range in order to maximise their sales during this period and take advantage of the great prizes on offer.”
All retailers need to do to be in with a chance of winning one of the £100 prizes, is buy four cases of selected products from the Vimto vans, create an eye-catching display in-store using the supplied Vimto POS kit and submit a photo. One qualifying retailer will be selected at random each week.
To increase footfall in-store, the campaign also includes a consumer competition that will be communicated across the brand’s POS materials, giving shoppers the chance to win an iPad Air 2 every week throughout the promotional period.
If you can help ZEAL enjoy more SPARKLING SUCCESS, please get in touch. We’re recruiting at all levels due to continued new business wins and if you’ve got ZEAL, we’ve got a Vimto with your name on it! Contact Stewart@zealcreative.com.