To cement Pringles as the #1 snacking brand at Christmas and to celebrate the launch of their limited-edition Christmas cans, ZEAL & Pringles have created…
Pringles “Crispmas” Markets!
This Christmas, ZEAL’s experiential activity brings Pringles where the crowds are, taking over chalet-style huts at Christmas markets across the UK.
Visit the huts at Winterville in London or Spinningfields in Manchester and one of the Pringelves will throw you and your friends your very own Christmas party! Complete with karaoke, party props, games and quick-fire Christmas quizzes, this is the perfect place to get together with family or friends this Christmas. As part of the fun, you can try Pringles’ Christmas flavours – Pigs in Blankets and Xmas Turkey – paired with festive mocktails.
The activity was supported on social media with a prize promotion, also run by ZEAL. This gave consumers the chance to win a ‘VIP Experience’ at the Christmas markets, complete with personalised cans of Pringles, complimentary drinks and lots of Pringles gifts!
Kate Stokes, Brand Activation Manager – Pringles UK, is thrilled to see the activity finally go live:
“I was so excited when ZEAL first presented the “Crispmas” Market concept to us, as it felt like such a natural choice for the Pringles brand. The activity is filled with fun and laughter so it’s the perfect environment for friends and family to get together this festive season. Plus, we’ve seen some fantastic engagement on social, where we had over 1,000 entries into the promotion, hundreds of likes and reached over half a million consumers.”
Robert White, Planning Director at ZEAL, is proud to see ZEAL’s hard work come to fruition:
“The team at ZEAL have worked tirelessly on behalf of Pringles to create a truly bespoke Christmas experience that appeals to everyone. Seeing so many people interacting with the activity and posting their #GetTogether selfies online makes it all worthwhile!”