ZEAL’s second European on-pack promotion for Kellogg’s finally hit stores across the continent earlier this year.
The campaign, running across the entire Kellogg’s Krave/Trésor brand, leverages a partnership with the film production giant, Lionsgate.
In the campaign, consumers have the chance to WIN Exclusive Power Rangers Prizes – EVERY HOUR!
Lionsgate’s reboot of the famous franchise sees Hollywood regulars Bryan Cranston and Elizabeth Banks in the roles of Zordon and Rita Repulsa, alongside plenty of fresh new talent.
Marie Kretz, Brand Marketing – Krave/Trésor, is thrilled to see the campaign finally kick off:
“The new Saban’s Power Rangers movie is the perfect fit for Krave’s teen audience. ZEAL’s work has been the key to ensuring that the promotion is planned and managed smoothly.”
The activity, managed centrally by ZEAL, is running in 7 different European markets: France, Belgium, Luxembourg, Netherlands, Italy, Spain and Portugal. Each iteration has been adapted specifically for each market to ensure it features the right language and fits the local rules and regulations.
Robert White, Planning Director at ZEAL, is proud to see the packs land in stores:
“After the success of our first European campaign for Kellogg’s, which offered consumers the chance to win a VR headset, the Krave Power Rangers promotion continues the fun, with tech prizes, movie merchandise and a promotional mechanic that is perfect for teens. The team here at ZEAL have done a brilliant job managing this project through from conception to execution, clearly demonstrating their expertise in running promotions across the globe.”