This Halloween, ZEAL has designed and built a spooktacular piece of engagement for Carex at Alton Towers Resort’s annual Scarefest event to celebrate their Half Price partnership.

Scarefest sees the park remain open until 9pm on selected dates through October, with plenty of frightening festivities on offer for the whole family.

Our giant ‘Scarex’ stand encourages visitors to pull their scariest face and share their photos on social media to win prizes.

ZEAL spotted Scarefest as the perfect opportunity to drive awareness of Carex’s latest on-pack promotion. Each pack can be used to instantly redeem half price entry at Alton Towers Resort, SEA LIFE Centres and SEA LIFE Sanctuaries. A family of four can save a huge amount of £99.60 per trip!

As part of the on-pack campaign, ZEAL has created and executed a full shopper marketing programme featuring in-store POS, magazine ads and a host of online media.

Sameen Kenway, European Brand Manager at PZ Cussons, is thrilled to see the campaign in stores:

“We are thrilled to see this exciting on-pack promotion hit the shelves. ZEAL has done a brilliant job—it looks fantastic and has helped us to secure additional space in stores and really reward our consumers.”

Rachel McHale, Associate Director at ZEAL, talks about the exciting campaign:

“It has been so exciting seeing this campaign through to completion. The team here at ZEAL have done an amazing job.”

If you want to get hands on with great campaigns like this, contact our Creative Director Stewart Hilton at stewart@zealcreative.com