Nestlé and ZEAL have teamed up with Sky Store again for another on pack promotion and as with all great trilogies we’ve ensured this final year is bigger and better than ever!
Ahead of the approaching Winter season, Nestlé are giving shoppers across the nation the chance to win one of 50,000 Sky Store movie vouchers, meaning they can enjoy the perfect Big Night In with their favourite Nestlé treats. All shoppers have to do is purchase a promotional pack, visit the promotional microsite and enter the code printed inside promotional packs to reveal if they have won.
The insight led campaign was tailored following learnings from consumer research and testing, leading to a higher value prize than before and an alternative promotional mechanic.
This years’ promotion gives shoppers the chance to win a Sky Store movie voucher worth £9.99, almost double the value offered within the first year, and also uses an instant win mechanic to allow shoppers to immediately enjoy a great movie of their choice.
The promotion is in major retailers now across a total of 17 different sharing bag SKUs, and will be for the next 12 months, meaning there’s a participating pack to suit everyone’s taste and plenty of time for shoppers to get involved and enter.
That’s not all – this year the promotion has secured further retailer exclusive support, with both Tesco & Co-op giving their shoppers the chance to win movie related prizes that can’t be won elsewhere!
This will be the third year that Tesco has supported the promotion and this year they’re offering shoppers the chance to win a memorable movie break, plus hundreds of other prizes! There are 5 European breaks to be won, along with 10 movie night in bundles and 200 entertainment pass bundles.
Co-op’s first year supporting the promotion sees them offer shoppers the chance to win a once in a lifetime prize, a movie star trip to LA!
Both of the above retailer activities will utilise fully branded, bespoke POS in stores to communicate the offering to shoppers within the UK, deliver star quality stand out in-store and help Nestlé drive sales. Shoppers will be encouraged to purchase a participating pack, visit the retailer specific microsite and enter the last 4 digits of their barcode in order to enter the relevant prize draw.
Lexy Woolley, Account Manager at ZEAL, has been eager to see packs hit the shelves:
“This is a great campaign which has been really well received in previous years, helping increase market share by 5%, providing a sales uplift of 12% and increasing penetration by nearly 3%. We’ve refreshed the on pack design this year to give it more standout on shelf and have ensured all prize pools, both for the on pack promotion and the retailer exclusive activities, is as appealing as possible to ensure that the final instalment of this promotion is bigger, better and out-performs previous years!”
The promotion is on shelves now, so be sure to grab a pack whilst stocks last!
If your campaigns deserve movie-star treatment, we’d love to hear from you. Get in touch with Stewart@zealcreative.com