Following the success of last year’s KIDS GO FREE campaign, which swept up a GOLD for Best Promotion in Household & Petcare at the recent IPM Awards, ZEAL and the team at Vileda have made the 2017 campaign even bigger and better.
This year we’re giving families the chance to get away from the household chores and spend a day with their kids at top Merlin attractions for FREE!
A cut out voucher on Vileda packs gives consumers the chance to have a great day out at Alton Towers Resort, SEA LIFE Centres, SEA LIFE Sanctuaries and LEGOLAND. Each voucher equals a saving of up to £46.80, which is more than TEN TIMES the value of some of the promotional products!
The campaign is amplified in stores via on-pack communication and free standing shippers which appear in high-footfall areas of grocery and DIY retailers. ZEAL also designed and developed the promotional microsite making it simple and easy for consumers to claim their reward.
Lindsey Taylor, Shopper Product Manager at Freudenberg Household Products, is thrilled to launch a second Merlin campaign with ZEAL:
“After a very successful partnership with Merlin last year, we’re excited to create another campaign that our consumers will enjoy and benefit from. The design has a fantastic stand out on our products and looks great in store!”
Rob White, Planning Director, explains why this campaign works so well on Vileda’s products:
“Every year families search for and collect FREE DAYS OUT offers from big brands. Retailers like Tesco, ASDA and Sainsbury’s know this is exactly what their shoppers want during Spring and Summer. When Vileda creates promotional mops, with large handle wraps, offering Free Days Out, the stores give them more space so their shoppers can take full advantage.”
If you can help us develop more ideas that add value for shoppers that retailers can’t resist, get in touch. We’re recruiting at all levels and if you’ve got ZEAL we’d love to hear from you. Contact firstname.lastname@example.org