This Summer, ZEAL and Kellogg’s gave shoppers the opportunity to ‘Shazam their Crunch’ and be in with a chance to win a highly coveted prize with the purchase of a promotional pack of Kellogg’s Crunchy Nut – a Sony XB41 portable Bluetooth speaker.


Shazam is one of the world’s most popular apps, helping you to identify music that’s playing at the touch of a button. This exclusive partnership enabled Kellogg’s to offer a truly unique mechanic, championing the unmistakeable CRUNCH of Crunchy Nut. For this campaign, ZEAL created a never-before-seen mechanic; it is the first time a CRUNCH has ever been used to enter a competition!


  1. Scan the Shazam code using the Shazam app
  2. Crunch your Crunchy Nut using the Crunch-O-Meter
  3. Take a selfie using the filter
  4. Upload to Facebook or Twitter with the hashtag #CrunchyNutShazam
  5. Be in with a chance of winning!
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By focusing on the CRUNCH and activating a sensory trigger, ZEAL delivered a stand-out campaign, achieving the objectives to drive sales, make a clear link between the two brands Kellogg’s and Shazam, and excite shoppers with the promotion.


ZEAL Senior Account Director, Colleen Rea, has been delighted to see packs hitting shelves:


“This fun partnership reminds shoppers of Crunchy Nut’s undeniable taste and our focus was to attract younger consumers to the brand. ZEAL developed a strategic on-pack promotional campaign with a unique social media entry mechanic which is sure to engage shoppers. We have loved bringing this campaign to life and are so excited to see how it delivers for Kellogg’s.”


**The core promotion period has now closed, however you can still enter into the catch-all draw before 30thDecember 2019.


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