This Summer, ZEAL and Kellogg’s gave shoppers the opportunity to ‘Shazam their Crunch’ and be in with a chance to win a highly coveted prize with the purchase of a promotional pack of Kellogg’s Crunchy Nut – a Sony XB41 portable Bluetooth speaker.
Shazam is one of the world’s most popular apps, helping you to identify music that’s playing at the touch of a button. This exclusive partnership enabled Kellogg’s to offer a truly unique mechanic, championing the unmistakeable CRUNCH of Crunchy Nut. For this campaign, ZEAL created a never-before-seen mechanic; it is the first time a CRUNCH has ever been used to enter a competition!
- Scan the Shazam code using the Shazam app
- Crunch your Crunchy Nut using the Crunch-O-Meter
- Take a selfie using the filter
- Upload to Facebook or Twitter with the hashtag #CrunchyNutShazam
- Be in with a chance of winning!
By focusing on the CRUNCH and activating a sensory trigger, ZEAL delivered a stand-out campaign, achieving the objectives to drive sales, make a clear link between the two brands Kellogg’s and Shazam, and excite shoppers with the promotion.
ZEAL Senior Account Director, Colleen Rea, has been delighted to see packs hitting shelves:
“This fun partnership reminds shoppers of Crunchy Nut’s undeniable taste and our focus was to attract younger consumers to the brand. ZEAL developed a strategic on-pack promotional campaign with a unique social media entry mechanic which is sure to engage shoppers. We have loved bringing this campaign to life and are so excited to see how it delivers for Kellogg’s.”
**The core promotion period has now closed, however you can still enter into the catch-all draw before 30thDecember 2019.
If your brand deserves stand-out campaigns, we’d love to hear from you. Get in touch with Stewart@zealcreative.com