ZEAL’s second on-pack campaign with Marigold this year gives consumers the chance to try a product from Marigold’s new range of cloths and scourers for free.
The campaign features on 250,000 products in grocery and homeware retailers with promotional packs featuring an eye-catching label designed to create stand out on shelves.
Laura Marsden, Shopper Product Manager at Marigold, is excited to for consumers to try the new range:
“Marigold products are well known for their great quality and we’re confident that when consumers try our cloths and scourers, they’ll love them as much as we do. We want to drive trial of this range and a ‘Try Me Free’ promotion is the perfect way to do this.”
Robert White, Planning Director at ZEAL Creative:
“Marigold’s range of products perform really well in the hands of consumers, so a confident mechanic to drive mass trial is perfect for the launch. ‘Try Me Free’ is a powerful statement on shelf that can help a leading brand to underline it’s premium positioning and the one we have created for Marigold has a real standout.”
The Try Me Free campaign is live in stores now until 31st December 2017.