It’s another A-List performance from ZEAL Creative as we deliver a National On-Pack promotion across Nestlé’s sharing packs, giving shoppers nationwide a Sky Store movie when they collect any 4 promotional packs.
The promotion premiered across UK stores this summer, with the offer running until September 2018, giving shoppers plenty of time to collect 4 packs.
To launch this high value offer, and a new partnership between Nestlé and Sky Store, ZEAL presented WINNING WEEKENDS, giving shoppers the chance to win movie prizes INSTANTLY. Running exclusively in 200 Tesco stores across 3 weekends, the events proved a massive hit with Tesco shoppers, as we saw thousands of winners over just 9 days.
The in-store activation was supported by a range of innovative POS displays, a digital first with live winner photos being streamed to front of store 6-sheets, and an outstanding 280,000 Geofence text messages delivered to targeted Tesco Express customers.
The exclusive tesco.com competition also gave shoppers the chance to win 1 of 10 TVs, just for shopping online with Nestlé & Tesco!
We are already seeing 5 star results with record engagement levels, winners and extremely high click through rates on our geofenced texts, there is plenty more to come.
Tesco were excited about the blockbuster event put on by Nestlé & ZEAL:
“I’m just really looking forward to seeing the campaign go live. It’s one of the biggest we’ve done ever on confec!” (Phil Gough, Customer Activation Manager – Impulse, Tesco PLC)
Rachel McHale, Associate Director here at ZEAL Creative, was ecstatic to see the campaign come to life in stores:
“It really has been an incredible campaign, and one that from all accounts seems to have driven a real buzz of activity in Tesco stores. True co-creation and collaboration across everyone involved meant that we were able to execute some really innovative work, and push Nestlé & Tesco to achieve some truly ground-breaking shopper activation techniques that have really worked for this brand. We are so excited to see the full sales data come in, with the hope of seeing step change results.”
As the curtains close on Winning Weekends, the National on-pack promotion with Nestlé & Sky Store continues to make an impact on shelf. You can still get a Sky Store movie when you collect any 4 promotional sharing packs. Offer ends 30th September 2018, so grab a pack today!