ZEAL & McCain Launch the Deep Dish Roaster

After a recent appointment with McCain Foods, ZEAL are pleased to announce our first campaign has now hit Iceland stores across the UK.

McCain are offering Iceland shoppers a FREE Deep Dish Roaster Tray when they purchase McCain Roasts in store or online throughout December.

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Team ZEAL were tasked to bring a new level of innovation and shopper engagement to a previously implemented in-store premium and make it more exclusive to Iceland.

After working closely with professional chefs, as well as holding focus groups with Iceland shoppers, ZEAL created the McCain ‘Deep Dish Roaster’ – the perfect giveaway for Christmas with every bag of McCain 1.4kg Roasts.

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The McCain Deep Dish Roaster is both deeper and steeper than most cooking trays, which gives more surface area to cook your McCain Roasts, perfect for the festive season.

Jennifer Grayson, Account Manager at ZEAL, is excited that the tray is now LIVE:

“We were really excited to bring something new to the partnership with Iceland and McCain – working closely with experts, we created a tray that has improved quality and value from last years’ giveaway, developing a product that is great for both the final cook of the McCain Roasts and our shoppers. Bringing Neil and the Iceland team on board has really elevated the campaign and brought something new to help build that relationship with the retailer. It was a full Team ZEAL, McCain & Iceland effort and I couldn’t be prouder to see it on shelves and online!”

Laura Nevison at McCain Foods can’t wait for shoppers to try their roasting tray this Christmas;

“Our free tray campaign is always successful with both Iceland and our shoppers – this year the campaign had an innovative twist and took a big step forward.”

The 320,000 trays will be available in Iceland stores at shelf and online throughout December.

If you’ve got what it takes to come up with TRAYmendous ideas for the UK’s best loved brands, contact stewart@zealcreative.com.