ZEAL Gets Personal with KitKat®

ZEAL Creative is thrilled to unveil KitKat® Personalised Packs, a first of its kind campaign, offering consumers 1,000 chances to WIN a personalised KitKat® EVERY DAY!

For ZEAL’s biggest campaign to date, we’ve put our personal touch on to everything from the on-pack artwork, to the website design and all email communications that winners receive once they’ve won a Personalised Pack.

Featuring on 22 million KitKat® packs, across all major retailers over an 8-week period, there are loads of opportunities for consumers to get their hands on a promotional pack. To enter consumers can head online to the promotional microsite, designed by ZEAL, to be in with a chance of instantly winning a 4 Finger KitKat®, personalised with their image and chosen ‘BREAK’ phrase.

To add a sense of occasion, all personalised KitKats® are then delivered in a special presentation box that folds into a display frame, to show off those glorious KitKats® with pride!

Creative Director, Stewart Hilton, is relieved that finally ZEAL can talk about this campaign:

“This promotion is the biggest and most exciting promotional campaign we’ve ever worked on. The finished personalised KitKats® look brilliant. We’re excited that we’re already seeing thousands of winners receiving them and sharing them on social media.”

Rachel McHale, Group Account Director, at ZEAL has led the project on behalf of the team:

“We’ve all seen the power of personalisation, but this feels like the first time a brand has delivered REAL personalisation at such a large scale. With 1,000 to be won EVERY DAY, every KitKat® consumer has a great chance of winning. We’ve no idea if people will keep their KitKats® or frame them forever, but what a delicious choice to have!”

Haseeb-ur-Rahman, Head of the Nestlé Biscuit Business, puts the campaign’s logistics into context:

“The Personalised Pack promotion is a real multi-agency effort, co-ordinated centrally by Nestlé’s KitKit® and promotions teams. As well as ZEAL’s on-pack work, the campaign is supported by social media ads by JWT, a web portal built by Pragmatica, packaging expertise from Ultimate Packaging and rules and regs support from Enable. The project also enjoyed multi-function support from a wide range of Nestlé internal teams. It’s a genuine first for the business and a great example of what we can do when we all work together.”

Special packs featuring the promotion are on shelves now. There are 1,000 chances to win EVERY DAY until 29th March 2017, so grab a KitKat® and get involved.

If you have the PERSONAL attributes to help a ground breaking campaign like this come to life, please get in touch. We’re recruiting at all levels and if you’ve got ZEAL, we’d love to hear from you. Get in touch with Stewart@zealcreative.com