ZEAL gets Vileda into front of stores this summer

This summer we’re giving families the chance to claim a FREE annual Kids Pass with the purchase of promotional Vileda Products.


Focus groups with mums, held at ZEAL’s offices, brought to light the exciting new concept of ‘Kids Pass’ and we saw the perfect partner opportunity for Vileda.


A unique code printed onto the inside of promotional handlewraps and bucket tags gives consumers the chance to save £100s over the year, with thousands of discounts available on days out, meals at top family restaurants and holidays in the UK and Europe.


Amplified by the whole path to purchase via on-pack communication, huge shippers, retailer radio, retailer magazines and home magazines, the campaign is set to catch shopper’s attention in both grocery and DIY retailers across the UK.




ZEAL also designed the redemption platform, making it really simple for consumers to enter their details and unique code to instantly access their Kids Pass account and start saving, with an uncomplicated user journey front of mind.



Lindsey Taylor, Marketing Director at Freudenberg Household Products, is excited to see the promotion live in stores:

“Rewarding our shoppers and their families over the summer period is important to us and this year’s campaign is perfect to keep the kids busy not just throughout the summer but all year round! The campaign has allowed us to secure incremental off shelf space within the retailers and has great standout in stores – we’re really pleased to see this campaign go live.”


Rob White, Planning Director at ZEAL, explains why the partnership fits with Vileda’s target audience:

“Families are always looking for great offers from brands and this year’s campaign brings something different to the usual days out offerings with great discounts on not only days out but restaurants, cinemas, holidays and more. Through shopper insights and focus groups we were able to get under the skin of our shoppers and build a brilliant campaign that gets Vileda’s products out of the household aisle and into shippers in the busy areas of stores.”


To get a FREE annual Kids Pass membership, head to stores and pick up any promotional Vileda product today!