ZEAL has taken a global leap with Pringles latest on-pack promotion, now LIVE across Euope, Asia Pacific and Canada!
The campaign gives consumers the chance to have the ultimate movie night in with the opportunity to claim a movie download with every 2 cans.
ZEAL have managed the movie campaign for the past 2 years across Europe, however this year we went GLOBAL! Running in a whopping 51 markets, the campaign leverages the ‘Night In’ snacking occassion.
The campaign is in partnership with 20th Century Fox, which has proven very successful over the past few years and has a great fit with Pringles and the Christmas period of the year.
Running across Europe, Asia Pacific and Canada, ZEAL have built up their experience in running promotions across the globe. ZEAL advised Pringles on the local rules and regulations for all markets for producing all terms and conditions, as well as providing project support to each market throughout the campaign period.
ZEAL played a key role in liasing with 20th Century Fox throughout the campaign including contract negotiations, regular communications with the Fox team and all design and artwork approvals processes.
Caroline Perch, Senior Account Manager at ZEAL, has led the project on behalf of the team:
“After the success of the previous Pringles Holiday 2016 campaign, we were excited to see through the roll out of this year’s Holiday 17 promotion, especially as it has now stepped up to a global level! The team here at ZEAL have done an excellent job of seeing through this successful campaign, resulting in our ever expanding expertise of running promotions across the globe”.
The campaign is LIVE now in stores across Europe, Asia Pacific and Canada so if you want to have the ultimate night in, grab 2 cans of Pringles today! *
* 18+. Closes 29/06/18. Max 4 downloads per user from listed movies. Subject to capability of your HD digital device. See Pringles.com