One of the biggest campaigns created by ZEAL to date has just rolled into supermarkets across the UK. Created for client Original Source, the campaign offers consumers the chance to Win Festival Tickets EVERY DAY via an on-pack promotion across 3.4 million bottles of the brand’s uniquely intense shower gels. To win festival tickets consumers are encouraged to enter their pack barcode after they have enjoyed an OS shower.blasting into festivals throughout the summer.
On top of the main on-pack campaign ZEAL has created and executed a full shopper marketing support programme featuring in-store POS, magazine ads, branded retailer deliver vans and a host of online media.
ZEAL has also created a touring roadshow for the brand using a classic VW camper van customised for sampling around key festival destinations. As well as enjoying free samples of the brand to clean up after those muddy festivals, consumers can win spot prizes (like our amazing OS Festival Tents) simply by spotting the van and tagging it on social media using #FRESHTIVAL.
Throughout the summer the camper will visit 8 different festivals across the UK exposing the brand to 500,000 festival goers and delivering over 100,000 samples.
Rachel McHale, group account director at ZEAL, explains the thinking behind the campaign:
“Original Source is all about intense experiences and the fit with festivals is both clear and exciting. By creating an on-pack with a daily entry mechanic that links to the brand’s consumption occasion we can engage our consumers every day and excite them about winning tickets to festivals they already want to go to. The touring roadshow is a lovely way to then remind festival goers, who may be covered in mud, that there’s another intense experience waiting for them in the shower.”
Diana Griffiths, European Head of Brand for Original Source, is already rocking about the campaign:
“The excitement internally for this campaign has been second to none. We are looking forward to a huge summer for Original Source and this campaign gives us the best possible start. The work done by ZEAL to create this campaign has given Original Source an exciting new direction. The attention to detail ZEAL has given to the crafting of every creative touchpoint has also blown us away.”
The on-pack campaign is live in supermarkets, Boots and Superdrug now with the touring roadshow blasting into festivals throughout the summer.
If you can handle working on INTENSELY EXCITING brands like Original Source, please get in touch. We’re recruiting at all levels and if you’ve got ZEAL, we’d love to hear from you. Contact Rachel@zealcreative.com.