This summer, ZEAL has created a sizzling campaign for Kellogg’s Corn Flakes and Crunchy Nut, in partnership with ITV2’s hit show – Love Island!
We’re asking shoppers to snap a selfie with a promotional Kellogg’s pack and upload it to social media using #KelloggsCerealDater to be in with a chance of winning a trip for 2 to the Love Island LIVE FINAL. PLUS, there are 10 exclusive fridge magnet sets to be won every day throughout the course of the promotion.
The hotly anticipated show returned to our screens this month, enjoying the highest rating EVER for the show. We are already seeing fantastic engagement on Kellogg’s social channels from Cereal Daters up and down the country.
Alongside developing, designing and managing the on-pack promotion, ZEAL will also be working closely with Kellogg’s and ITV to develop real-time reactive social content in line with Kellogg’s sponsorship of Love Island: The Morning After podcast.
Lisa Nyman, Senior Account Manager here at ZEAL Creative, is proud to see ZEAL’s hard graft come to life:
“The Love Island partnership offers Kellogg’s the perfect vehicle to attract and engage younger consumers to its hero brands with a property that works across a whole host of media, from their exclusive packs, through social media and even on TV ads.
ZEAL developed an on-pack promotion with a social media entry mechanic, a first for Kellogg’s Corn Flakes and Crunchy Nut, the perfect fit for the target audience and Love Island fans.
We are also working on a truly reactive social campaign to provide Kellogg’s with a continually relevant presence while the show is live.
This project continues to be fantastic fun, we’re beyond excited to watch it come to life and can’t wait to see the results it delivers for Kellogg’s.”
Senior Marketing Manager for Kellogg’s EMEA, Niamh Cribbin, said:
“Love Island was one of last year’s most talked about TV shows and this year’s show is highly anticipated, so we felt it was an exciting opportunity for our hero brands.
The partnership allows us and the retailers to tap into consumers who would not necessarily expect to see Love Island in this category – or at breakfast. The promotion aims to drive sales in store and brand awareness for Kellogg’s, by tapping into a younger and trends influenced shopper.”
The campaign will be supported by a television advert dedicated to encouraging entry to the on-pack promotion, so be sure to keep your eyes peeled during the show
In addition, Kellogg’s Corn Flakes are official sponsors of the ‘Love Island: The Morning After’ podcast – a new feature for 2018 presented by Arielle Free and Kem Cetinay. Download the Love Island App to tune in and keep up with the latest gossip from the villa.
Special packs are in-store now so if you don’t want to get ‘Muggled off’ then ‘Crack-on’ down to your local supermarket, because it’s ‘never too soon to spoon’ out the Kellogg’s Corn Flakes…
If you’re a great brand looking for a new agency partner to help you reach new audiences give us a call today, ZEAL is ready to GRAFT for you. Contact email@example.com.