ZEAL has turned up the volume for Pringles latest on-pack promotion, now LIVE across Europe!
The Pringles campaign gives consumers the chance to enjoy a summer of music with the opportunity to claim a wireless speaker with every 3 cans.
The campaign, running in a whopping 48 markets, leverages music as it has such tremendous relevance for consumers during and around the summer snacking occasion (BBQ, picnic, concerts, beach, parks…).
The speaker is completely unique to Pringles as it relies on the can as an amplifying body, sitting perfectly on top of the Pringles can, turning it into a music device with an edge.
Running across Europe, ZEAL advised Pringles on the local rules and regulations for all markets for producing all terms and conditions, as well as providing project support throughout the campaign period.
The team also supported the brand on the accompanying 40g Pringles campaign, offering consumers the chance to WIN a wireless speaker EVERY HOUR.
Caroline Perch, Senior Account Manager at ZEAL, has led the project on behalf of the team:
“After the success of our previous Pringles Tortilla campaign, which offered consumers the chance to win a holiday to Mexico, the roll out of this Summer campaign on the Pringles core brand has been just as exciting to see through. The team here at ZEAL have done an amazing job of taking on the challenge of running European-wide campaigns, inevitably expanding our expertise of running promotions across the globe.”
* 18+. Valid 01.05.17 – 31.12.17. Buy 3 promotional cans & pay £3 contribution to get your Smidt-Imex Bluetooth® Speaker. Max 2 speakers per household. For full Terms & Conditions, to register & to claim/pay visit Pringles.com