ZEAL kicks off the New Year with a bright and sunny European on-pack promotion for Pringles, offering consumers the chance to WIN a Holiday to Mexico.
The campaign, communicated on the Pringles Tortilla range, leverages the brands Mexican flavour and Pringles’ association to the party season.
Promotional cans flew into stores in time for New Year and will remain in place throughout January and February, the time when people start to dream about holidays and trips to warmer destinations.
The Pringles Tortilla Holiday to Mexico campaign offers consumers the chance to win a 5-night beach break in Cancun, the party capital of Mexico and a perfect fit with the Pringles Tortilla brand.
The activity, managed centrally by ZEAL, runs in 7 different European markets.
Each iteration of the campaign has been adapted specifically for each market to ensure it features the right language on can and online and fits the local rules and regulations. Each country also has the support of a tailored promotional microsite, to promote the campaign online.
Caroline Perch, Senior Account Manager at ZEAL, reflects on the campaign:
“Pringles is all about sharing and the New Year party season is the perfect way for the brand to start the year. By offering consumers the chance to banish the winter blues with a trip away we’re adding excitement and fun to every can in a way that truly fits the spirit of Pringles. The bold and colourful can designs really stand out on shelf, so we expect to see them fly off the shelves very quickly.”
The campaign is LIVE now in stores across the EMEA region, so if you want to start the New Year with a party, grab a can today and you could be off to Mexico!*