ZEAL kicks off 2019 with unique IPM training initiative

At ZEAL our mission is to be the ‘World’s Most Recommended Marketing Agency’.

The only way to achieve this will be to build and inspire the world’s best team and at the heart of this lies constant training and personal development.

With this in mind, ZEAL is thrilled to announce a unique training partnership with the Institute of Promotional Marketing to deliver their coveted IPM Diploma to 11 of our team in a ZEAL exclusive intake.

Our ZEAL IPM Diplomats 2019 are as follows: Colleen Rea, Gabi Sulek, David Gill, Sophia Huddlestone, Lisa Nyman, Chris Mitchell, Lexy Woolley, Callum Saunders, Lucy Cranshaw, Jen Grayson, Kenya Peters.

This is the first time that an agency has committed to such numbers in one intake and as a result, the IPM have brought their IPM Diploma in-house to ZEAL.

IPM Managing Director Paul Cope, applauds ZEAL for taking the lead on training:

“It’s great that so many of our members use the IPM Diploma to train their teams on brand activation, shopper marketing, sales promotion and experiential. ZEAL’s commitment to our programme this year is unprecedented and underlines their constant journey to create the very best work. I was last at ZEAL only last month to award them with their European IMC Effectiveness Award and i’m sure that this latest step will only improve their ability to deliver industry leading work for their clients.”

IPM Learning Manager, Anna Kinast, outlines the learning journey ahead:

“For ZEAL we have brought the IPM Diploma to them, at a time which suits the agency best. The 11 candidates that ZEAL have put forward can look forward to an intense but hugely rewarding training experience combining face-to-face training days alongside online learning.”

For more info on the IPM Diploma, visit the IPM website and make sure you take a look at the video highlighting previous candidates experiences.

MD of ZEAL Rachel McHale explains why the agency has made this commitment: 

“As myself, and ZEAL’s founders Rob and Stewart grew up in this business, the IPM Diploma was a big part of all our development journeys. Over the years the IPM Diploma has successfully evolved to cover the wide world of brand activation and shopper marketing and as a result it is the best in class option for training our team in the skills of our industry. By working closely with the IPM we have together created a programme that dovetails perfectly with the day-to-day demands of the agency. I am excited to see how this investment will make an already brilliant team, even better.”

The Diploma officially opens at ZEAL on 29th January with the first training seminars on 12th and 13th February. The whole agency will be supporting our IPM Diplomats in their learning journey and we wish them the very best of luck.


If you are looking for an agency that believes in training and will invest in your talent, contact our Head of Talent Development John Saxon on john@zealcreative.com. We are recruiting at all levels and if you’ve got ZEAL, we’d love to hear from you.