From February 1st, ZEAL and Nestlé will be helping shoppers to make a break from the wintry streets of the UK to exotic destinations across the globe with the launch of our new KitKat® campaign.
10 unique on-pack designs call out 1 of 10 luxurious locations that our lucky winners could be jetting off to, each selected with our broad spectrum of KitKat® shoppers in mind. These specially designed packs will be printed across all KitKat® formats on over 20 million packs.
Adding a splash of innovation & excitement, we’ve changed the iconic KitKat® mould so that winning bars will now be found with the exotic destination printed into the chocolate!
For shoppers that haven’t picked up a Lucky Bar, we’re helping them to get in that holiday mood by giving away 100 Getaway Goodies every day of the promotional period via our microsite. The Getaway Goodies include fully branded KitKat® beach towels, luggage straps, passports covers, sun visors, wash bags and beach bags.
Sophia Huddlestone, Account Director at ZEAL, has been delighted to see packs hitting the shelves:
“This insight-led campaign leverages the January shopper mindset, motivating shoppers to engage with a campaign that will pull them from their January blues and is sure to get them feeling more positive about the New Year. With unique executions across a range of retailers, we can’t wait to see shoppers jetting off and rocking their Getaway Goodies on the beach soon.”