ZEAL’s Magnificent 7 in Europe

Hot on the heels of earning the title of Agency of The Year at this year’s Institute of Promotional Marketing Awards, ZEAL’s 2018 campaigns are now up for a host of effectiveness awards again, this time as the best campaigns in Europe.


The IMC Awards recognise the most effective Brand Activation campaigns across the whole of Europe.  A unique award scheme now in its 12th year, judging the efforts of 24 agencies – each one the winner of a national integrated marketing competition – working across 7 countries for over 25 brands.


The selection process began in August, when an international jury panel made up of almost 40 leading industry professionals across Europe made a rigorous first-round selection.


The second-round jury, comprised of IMCC Council members, have announced that they have shortlisted SEVEN of ZEAL’s campaigns for potential European honours this year. With a total of 12 UK campaigns in the running, ZEAL has the most nominations across agencies in the UK – only one other agency in Europe has received more nominations this year.


ZEAL’s haul of nominations also includes TWO campaigns; Rubicon’s ‘Refresh your Ramadan’ and Nestlé’s ‘A Quality Street Christmas’, both shortlisted in the category for ‘Best European Shopper Marketing Campaign’, an area of real focus for ZEAL and all our clients.


The full list of ZEAL campaigns shortlisted for European awards this year is as follows:


  • Dr Oetker – Take the Mayhem out of Mealtimes Nominated for the best Integrated Communication campaign.


  • Kellogg’s – Love Island Nominated for the best Product Launch/Relaunch/Trial campaign & the best Social Media and Influencer Program.


  • Pringles – Prize with Every Can Nominated for the best Product Launch/Relaunch/Trial campaign.


  • Nestlé – A Quality Street Christmas Nominated for the best Brand Building campaign & the best Shopper Marketing campaign.


  • AG Barr – Referesh your Ramadan  Nominated for the best Shopper Marketing campaign.



Creative partner, Stewart Hilton, explains the significance of the news:


“At ZEAL our mission is to be the World’s Most Recommended Agency, so any opportunity to benchmark the effectiveness of our work internationally is a real benefit for us.  The IMC Awards shortlist, and eventually reward, only those campaigns that can demonstrate ultimate effectiveness and, as the UK’s Most Effective Brand Activation Agency, it is only right that we should be stepping up to represent the UK strongly this year.  We will of course be crossing our fingers that our team and our fabulous clients get the international recognition they all deserve.”


Paul Cope, MD of the UK’s Institute of Promotional Marketing was equally thrilled to learn of ZEAL’s success:


“As our Agency of The Year we expected ZEAL to do well in Europe this year but for ALL of the campaigns they entered to achieve a place on the nominated shortlist is an incredible achievement.  The UK undertakes some of the most effective brand activation campaigns in the world so it’s no surprise to see our agencies performing so well on the international stage.  Everyone at the IPM wishes ZEAL all the best at the IMC awards ceremony.”


To see the full list of IMC 2019 Nominations click here


Winners will be announced LIVE ONLINE at the beginning of December, with the awards then presented in person at the winning agencies over the following week.


Last year ZEAL was proud to win it’s first European award, a SILVER for it’s KitKat Personalised Pack campaign but hopefully this year the agency bring home some more GOLD for the trophy cabinet.


If you have what it takes to help us create more award winning work get in touch with our Head of Talent today and tell him why you have an award winning brand of ZEAL we can’t ignore : john@zealcreative.com