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The UK’s most effective
brand activation group

We are ZEAL. We help fast-moving brands grow faster by turning apathy into action in the moments that matter most.

Best Places to Work 2026
Campaign Independent Creative Agency of the Year 2025 Shortlist
IPM Agency of the Year 2025, 2024 & 2023
FMBE Agency of the Year 2025
Excellence in Consumer Goods 2025
Best Launch Campaign 2025
Media – Silver, OOH – Bronze 2026
Best FMCG Campaign 2025
Best Experience / Event 2025
Outstanding Creative Idea 2024
Top 100 2025
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TRUSTED BY

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What we do

our services

BTL Shopper Strategy, Brand & Retail Activation, Retail Media, Promotions, eCommerce & Loyalty Programmes

Events, Sampling, Trade Shows & Road Shows

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Partnership Strategy, Sponsorships, Talent Management & Activation

Social strategy, Content Creation & Engagement

B2B & Retail Trade PR

Cost-effective Asset Delivery at Scale

Some of our work

ZEAL

Cheez-It’s £24 Million Debut

Cheez-It’s playful “Cheez-Hit? Cheez-It” launch combined experiential, shopper, influencer, PR and media activations to smash all targets. 14.5% household penetration, 16.2M packs sold and £24.9M in Year 1, more than double the target, earning a Marketing Week Award and becoming the biggest large-sharing snack launch in four years.

£24.9M
In sales, smashing the £10M year 1 target

Making Minus 196 the UK's Hottest RTD

Minus 196, Suntory’s latest RTD innovation, launched with “There’s Method in the Minus”. We turned its freeze-crushed lemon story into an immersive brand experience that delivered 200k samples, 31% awareness and 7% penetration in six months, becoming one of the UK’s fastest-growing RTD launches.

7%
Penetration in 6 months

Tackling Taboos with TENA Men

TENA Men’s “Dry Manuary” campaign flipped Dry January on its head, turning bladder health into a bold men’s wellness movement. Partnering with Harlequins at Twickenham’s Big Game 16, the brand launched The Dry Inn Clubhouse – an alcohol-free bar where Lewis Moody and Dr Patel led unfiltered chats about men’s health. Backed by PR, content, OOH, and in-store activations, the campaign drove 20% value growth in Tesco and £600k incremental sales in just 12 weeks.

+£600K
YOY Sales in 12 weeks

Taking on Ice Cream Giants with Nuii

Nuii’s “Choose Your Next Adventure” campaign invited consumers to taste the world through adventure, blending experiential, influencer and standout OOH, headlined by Europe’s largest 3D koala. It delivered 800k samples, 40M reach and record-breaking awareness, propelling Nuii toward market leadership.

Doubled
Market Share

About us

Born in Manchester in 2014 with big ambition and even bigger energy, ZEAL has grown into a multi-award-winning brand activation group. With over 150 specialists across strategy, creativity and effectiveness, we partner with the world’s fastest-moving brands to turn apathy into action action and fuel growth.

Our mission is to be the world’s most recommended agency – the one brands want to work with and people love to work for. And we’re proud of how far we’ve come:

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Years of award winning work
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Awards in the last year
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IPM Agency of the Year
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Global brands activated
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Recommended by clients via The Drum
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Campaign’s Best Places to Work 2025

Careers

We want to be the agency that all clients want to work with and just as importantly, the one that the best people in the industry want to join. Our principles around talent are pretty simple. We find brilliant, self-motivated people with natural ZEAL.

We invest in their training and long-term personal development and we give them the resources they need to be the best at what they do. Above all, we make it rewarding and fun as they pursue their personal destiny.

See careers