Joe Public joins the ZEAL group as a new dedicated agency focused on retail and shopper PR, strengthening our ability to influence brands where purchase decisions are made.
Built in response to growing client demand, Joe Public gives our clients specialist retail and shopper PR support rooted in the commercial realities of today’s retail market, helping brands earn buyer trust, demonstrate category value and drive product movement.
After three consecutive years of 30% year-on-year growth, this marks the next phase of ZEAL’s evolution, expanding beyond activation into influence-led communications that connect brand, shopper and retail execution.
Joe Public is led by Ruth Kieran, joining as CEO and co-founder with 25+ years’ experience across the UK and APAC, and Amy Searle, co-founder and managing director, bringing 16+ years’ experience across agency, in-house and trade roles. Together, they have delivered award-winning work for brands including Diageo, Birds Eye, Ferrero and PepsiCo.
Rob White, Co-Founder, said:
“We’re building a high-performing ecosystem of specialist agencies, not a one-size-fits-all network. Joe Public brings deep retail and shopper PR expertise into the group and strengthens our ability to influence where it matters most.”
Ruth Kieran added:
“We want to work where influence happens, in the aisle, at the digital shelf and in everyday life. Our approach is plain-speaking and commercially focused, representing the people making real choices under real pressure.”
Joe Public launches with a live client pipeline across FMCG, retail and challenger brands, with team growth already underway.
This marks another important step in our ambition to build the most effective agency group for the world’s fastest-moving brands.
Check out the Joe Public website HERE
