ZEAL is celebrating a major result at the IPM Awards 2026, taking home 12 awards across eight campaigns, including our first-ever IPM Grand Prix.
We picked up awards for Aero, Quality Street, Buxton, Lucozade Sport, Ribena, Nuii, KitKat and –196, with 4 Gold, 2 Silver, 5 Bronze and 1 Highly Commended across shopper, promotions, experiential, tech and positive impact.
And the biggest celebration of the night? Aero ‘Lost Bubbles’ took home the Grand Prix, the IPM’s highest honour and a first for ZEAL, alongside two Gold awards.
The IPM Awards recognise the very best of the promotional marketing industry, and to see such a breadth of our work recognised again this year is a huge achievement for our teams and clients.
The full roll of honour
Aero – Lost Bubbles
🏆 Grand Prix
🥇 Gold – Best Shopper Promotion in, on or with Pack
🥇 Gold – Best Incentive and/or Prize Promotion
Quality Street – Spark More Special
🥇 Gold – Best Creative Shopper Activation
Buxton x MIND – Sip, Step & Go
🥇 Gold – Best Use of Tech, AI and/or Digital Channels
🥉 Bronze – Best Environmental/Positive Impact Campaign
Lucozade Sport – Ice Kick
🥈 Silver – Non-Alcoholic Beverage
Ribena – Winter Wonderland
🥈 Silver – Best Small-Budget Campaign
Nuii – Choose Your Next Adventure
🥉 Bronze – Best Sampling Activation
KitKat – The World of Breaks
🥉 Bronze – Best B2B Campaign
KitKat – A New Way to Break
🥉 Bronze – Best New Product Launch
–196 On Tour
🥉 Bronze – Best Brand Experience at or Near Point of Purchase
👏 Highly Commended – Best Sampling Activation
A massive thank you to our teams for the creativity, energy and hard work behind every campaign, and to our brilliant clients and partners for the trust that makes it all possible.
And of course, thank you to the judges for recognising the work and to the Institute of Promotional Marketing team for a brilliant celebration of our industry.
A lot to celebrate. And even more to be proud of! 👏