ZEAL has taken home Gold at the DMA Awards for our Cheez-It launch campaign, rising to the top of one of the toughest categories of the night.
The DMA Awards are a serious benchmark in the world of data and marketing. The judging is forensic, the competition stacked with industry heavyweights and the standard sky-high. Which is exactly why this win feels so good.
ZEAL led the brand activation for Cheez-It’s UK and Ireland debut, bringing the Cheez-Hit Cheez-It platform to life and making the brand impossible to miss. The launch helped fuel a £24.9M first year, making Cheez-It the biggest salty snack launch in four years.
Cheez-It landed shortlistings in both FMCG and Launch, already a strong signal of the work’s impact. And in Launch, we went head to head with brilliant campaigns from Uncommon, House 337, Flourish, Havas CX Helia and VML. Hearing ZEAL called out as the winner was quite the grin-inducing moment!
A huge thank you to Rui Frias, Rebecca Worthington and the entire Kellanova team. This Gold is the result of genuine partnership and a shared ambition to shake up the category.
Beyond the celebrations, this win marks another step change in ZEAL’s presence across the wider industry. Fresh off our Marketing Week success, it’s clear the momentum is building and the work is landing exactly where it should: with impact.
Congratulations to all the DMA winners, and an extra round of applause for the Cheez-It team.