ZEAL was awarded Brand Experience Agency of the Year at the FMBE Awards, recognising the effectiveness of our work across the brand experience landscape.
We were up against seven top agencies, including Wasserman, N20, TRO and Hope & Glory, making the win particularly meaningful.
Alongside the headline award, we collected six additional awards for our work in partnership with Essity – TENA Men, Kellanova – Cheez-It and Froneri – Nuii. Recognised across sponsorship activation, roadshows, integration, shopper connection and client retention, these wins highlight our strength across the full brand experience mix.
Brand Experience Agency of the Year
🥇 GOLD – ZEAL
Most Effective Sponsorship Activation
🥇 GOLD – ZEAL × TENA
Most Effective Roadshow / Shopping Centre Campaign
🥇 GOLD – ZEAL × Cheez-It
🥈 SILVER – ZEAL × Nuii
Shopper Connection Award
🥈 SILVER – ZEAL × TENA
Special Award: Client Retention
🥈 SILVER – ZEAL × Nuii
Integration and Amplification (Shopper Location)
🥉 BRONZE – ZEAL × Cheez-It
Thank you to the FMBEs for a great evening and to the judges for recognising the work!
This recognition marks another important moment for ZEAL, reinforcing our leadership and growing momentum in the brand activation space, and our focus on delivering work that drives impact where it matters most.